Western Civ Essay Example | Topics and Well Written Essays - 500 words

Western Civ - Essay Example Firstly, at the end of the British feudalism, after the 17th Century English Civil war, scientific knowledge and entrepreneurial skills quickly started growing in Britain creating an onset of the industrial revolution. Many people wanted things to change for the better. They wanted to improve efficiency and quality of activities they were doing. According to Pearson Education (2010), these people wanted improved transport; manufactured cloth to match with growing demographic needs; maximize agricultural production; agricultural produce to be preserved in the best way; trade to expand beyond the frontiers and others. As such, many people with scientific and entrepreneur skills engaged in heavy technological advancement. Scientists started inventing various technologies such as improved textile machines and the steam engine whilst entrepreneurial capitalists supported the inventions with funding. Such technologies later improved transportation, cloth manufacturing and agricultural prod uction. While this was happening in Britain, other countries had not yet started. Secondly, Britain had a very big advantage over the other countries on natural resources. She had a very big base of natural resources such as iron, copper, coal, lead, tin, limestone and water power. Such minerals were abundant in places such as the English Midlands, South Wales and Scottish Lowlands. Pearson Education (2010) agrees that advancement in technology, agriculture and abundant labor made it easy for Britain to extract the natural resources and use them to expand manufacturing. On the other hand, other countries had limited natural resources; and it was difficult to extract them because of several reasons such as insufficient capital, poor political systems and lack of labor. Such a situation gave Britain an opportunity to lead in industrial revolution. Thirdly, it should also be noted that aristocracy in continental Europe helped to

Program Review (Fresh Eyes) Research Paper Example | Topics and Well Written Essays - 2500 words

Program Review (Fresh Eyes) - Research Paper Example This review also determines how to avoid or mitigate these challenges during program process. All these points aim at enhancing success in implementing this program and, thus, achieving the required objectives and goals of the program. Program design is very essential in program implementation. This is because it acts as a guiding tool in the program implementation. According to Wiggins & McTighe (2005), designing of curriculum and learning experiences to meet specified purposes is an essential act of the teaching profession. Therefore, since this program revolves around the education profession, its design will involve crafting of curriculum and learning experiences. The crafting must be designed to help the program implementation team to achieve the objectives of the program. This crafting is not an easy task since it requires employment of both tactics and experience. It also requires teamwork since it would involve several individuals and stakeholders. Therefore, this is one chal lenge that would be encountered in the course of program implementation. Moreover, for the design chosen for a program to be successful, there are various education issues that it should address. According to Kelly & Melograno (2004, p. 8), â€Å"it must address issues of individualization, accountability, and effective practice.† Incorporating specific students’ needs on the program will address the issue of individualization. Enhancing competence of the people involved in the program will address the issue of accountability. On the other hand, ensuring that the program meets the required standards will address the issue of effective practice. Addressing these issues is not always easy since there are several limiting factors. Some of the limiting factors are learners’ learning styles, educators’ instruction style and the learning environment available. This might make addressing the issues identified to be difficult, thus, it is another challenge that m ight be encountered during implementation of the program. Different learners have different learning abilities and characteristics. This program will involve teaching education professions on effective research practice and management. Therefore, the audience for this program will be the education professionals regardless of area of specialization. Such an audience consists of adult learners only. One major characteristic of these learners is that they have other responsibilities in their life, which they consider more important than learning. As a result, they would be combining learning with their other activities, responsibilities, and duties that they have to undertake in their life. This might distract them from the learning process, thus, making them not fully dedicated to learning. The lack of dedication might hinder the learning process among these adult learners. Therefore, this is another challenge that might be encountered during the implementation of the proposed program . Time and resources are two essentials of any type of program implementation. This means that any type of a program implementation has to use a certain amount of time and resources. A major characteristic of these two is that they are limited in terms of availability. It is always difficult to find sufficient time and resources for implementation of any program. As a result, the resources and time available for program implementation must be maximally utilized. In this research, a challenge of having

Romantic God Child

Romantic God Child The Romantic period began in the mid-eighteenth century and lasted till about the mid-nineteenth century. It is characterized by a reaction against the Enlightenment and Neoclassicism centuries. They preferred the country to city and the natural instead of the planned. They write in a more free lyric; therefore, stimulating the language of the common people. They would emphasize in the individual, the subjective, the irrational, the visionary, and the transcendental. An easy way to think about the Romantic writers is they are natural. They also had many literary forms of writing: Gothic tales, sentimental comedies, sentimental novels, historical novels, serialized fictions, metrical romances, ballads, and lyrics. When discussing the lyric form there is different ways to write a lyric. One is the sonnet which is idealized with love, nature lyric that celebrates the majesty of nature, dramatic monologue is a speech of an individual character, reflective lyric is used for public or priv ate dignity which personal emotion is involved, and lyric of morbid melancholy expresses the sorrow and pain of bereavement. In William Blakes â€Å"The Chimney Sweeper†, both innocence and experience is a life lesson of a little boy. Blake is known for his traditional ballad style of writing. In his stories â€Å"The Chimney Sweeper† both innocence and experience, I find that they both have a turning in upon self and a heightened examination of human personality. Though it may not jump out at you, I found the children to be turning themselves to God. One turning towards God, and the other away. As a young child we are unsure about the truth about God and ourselves. We also will believe what we are told and anything we are told. In the innocence version of â€Å"The Chimney Sweeper† young Toms dream made him examine his life and turn himself to self, self being God. All Tom needed was a dream. In the occurrence of having this dream about his friends and seeing them in black coffins, and seeing an angel suddenly appear to free them. Tom knew then there is a God and he can and will see his friends again. As he wakes up the next morning he is a much happier boy, knowing that he will get the chance to have fun with Dick, Joe, Ned, and Jack. Tom examined his life so he could go on living with a faith and knowing that he will be in heaven one day, by doing that he turned himself to self (God). As a young child all it took was a dream, but for an older adult it takes much more. As Tom grows-up I think his faith will grow much stronger. I would wonder why is that? We should h ave all have the faith like Tom did, in just a dream. It worked for Martin Luther King Jr. In the experience version of â€Å"The Chimney Sweeper† you will find a different story and a different type of faith. As you walk down the snowy street you will find and young boy doubting his faith in self and complaining about his life. He says that he may act happy to his parents but he is not. He does not like how his parents dress him or what they make him learn, but he acts happy to them. This little boy blames his unhappiness on God. The one that his parents go into the church to worship while he must sit outside and smile and act happy all dressed in clothes of death. This little boy is examining himself, but also others around him, comparing himself to the other children playing and having fun. This young boy is turning himself away from God. And as this young man grows his faith in God will only seize to become more hateful. Even though people may view and look upon the Romantic period as love stories and heroes, it is like anything else in life, it is not what it seems. The Romantic times also had their dark times and talked of unhappiness. Still they had their own taste in literature, they spoke more modern, more natural or you could say more down to earth. They relied more on themselves and what happens in the everyday life, not a crazy imagination. Their thought began with their feelings and test for truth was an inner test. I think that Blake shows us all how the true test is within. That we must examine our lives and faith in God before anything else. That without God we will be like the little boy in the experience version of â€Å"The Chimney Sweeper† and we will blame God for everything, even the things that we should not.

Strength of Character More Important than Masculinity Essay -- About M

As boys grow into men, many struggle with what makes real men. This struggle often dramatically changes the young person. This struggle is greatly exacerbated by the media’s portrayal of men. Gretel Ehrlich’s â€Å"About Men† deals with the stereotypical image of men and what real men are like. Richard Wright’s â€Å"The Man Who Was Almost a Man† shows a young man who feels so derided by everyone thinking of him as a boy that he buys a gun to make himself more powerful. Tim O’Brien’s â€Å"The Things They Carried† is about a group of soldiers who all have different methods of coping with their own emotions at the death of a comrade. The media, Hollywood being one of the main culprits, often depicts true men as being tall, dark, and physically strong. They don’t feel pain and are able to fight, either with their hands or weapons. They are often emotionally hardened, not showing tenderness. The media presents men as â€Å"macho, [and] trigger happy.† (Ehrlich 127). This presents serious problems for young boys who are starting to mature into men. Young men are often told to be tough and to man up. Many boys are taught that crying is for girls and are called cry-babies if they do cry. This is incredibly hard on young guys who compare themselves to men like Sylvester Stallone or Arnold Schwarzenegger and see absolutely no resemblance. These boys are often troubled by a growing insecurity from contrasting themselves to the unrealistic image of men. The insecurity spawned by this idolatry of the machismo can lead young guys to resort to drastic measures in order to be recognized as men. In â€Å"The Man Who was Almost a Man,† Dave Sunders, a seventeen-year-old African-American in the years after the Civil War, says that â€Å"he was going to get a gun and prac... ...ood but is open to many more men than just the ones who are physically strong and daring. Since manliness is a presence of character, there is a growing need in society, in families, and in government for real men. There is a call for men to become more, to always grow in qualities like love, gentleness, self-control, and selflessness. These qualities are not like clothes. A man with these character traits can earn the respect of many, regardless of his age or physical aptitude. Works Cited Wright, Richard. â€Å"The Man Who Was Almost a Man.† The River Reader,2nd ed. Natalie Danner. New York: Pearson, 2010. 144-154. Print Ehrlich, Gretel. â€Å"About Men.† The River Reader, 2nd ed. Natalie Danner. New York: Pearson, 2010. 127-129. Print O’Brien, Tim. â€Å"The Things They Carried.† The River Reader, 2nd ed. Natalie Danner. New York: Pearson, 2010. 320-334. Print

Kiwi Mart Case Study Essay

Answer 1. Strategic sourcing is the major tools and technology in supply chain management and it delivers cost reductions and other offers and advantages. It will make strategic sourcing different from a traditional sourcing. This sounds the most strategic supplier relationship that is based on cost and there is an ability to create new business with technological advances. In the past, the organization was usually focused on tactical functions such as processing of purchase orders, checking the status of delivery and this might contribute to corporate responsibility. Various important approaches like engineering driven approaches and selection of supplier processes lead to the number of suppliers at premium prices. It reduces cost of sourcing, helps in achieving low cost. Plexet has a reliable and valued suppliers and Plexet used to maintain long term supplier relationship, especially with large retail chain known as Kiwi Mart. The purchasing of Kiwi Mart acquired more than 4000 container cases at the discount rate of 4 percent from Plexet. It has decided to benefit with the discounted price rates and selling of high quantity containers. With the selling of 400 container cases at the wholesale price rate, the deal gets negotiated within 3 months. This has helped Kiwi Mart to resolve the challenges such as inventory challenges and other issues with Auckland Kiwi Mart. Just after the negotiation, the head of the Kiwi Mart purchase department had been contacted by Chinex and they offered more than 7 percent discount on more than 5000 container cases of different products such as good seal products. The deal was too strong and good with different orders. The purchasing manager was not aware of the situation and it had a complete line of sizes and quantities with respect to every product. Thus, it has been decided to help and resolve the adjustment of the product line. The purchasing department of Kiwi Mart focu sed on addressing several issues such as potential inventory crisis and it is securing the amount of supply with the recent acquisition of cheaper products. Strategic sourcing is the first thing that is combined with the strategic supplier management and there is the effective day to day purchasing with the outcomes of supply chain management. The organization is able to create and develop new advantages with better and effective roles as well as relationship. It chooses the innovation and leads to the marketplace with strategic efforts on sourcing. This way, the purchase department of Kiwi Mart will be able to develop  strong goals and objectives with respect to communication and suppliers would be able to promote interaction with high opportunities and well defined communication to complete the things in a right manner. This way, they can build strong competitive advantage and opportunity to reduce challenges and complexities and to standardize the possible supply chain strategies. Therefore the purchasing department will be able to reduce the cost to more efficient and effective process and it will be able to deliver better process. Answer 2. There should have successful partnership with long term commitment and it encourages in investing improvements in supply chain to mutual advantages. Thus, it will build and improve long term commitment with the form of collaborative framework partnership with the involvement of business to business relationship and it will meet the expectations in terms of goals and objectives. Answer 3. Plexet will adopt the just in time approach to production to improve the business with reduction on in-process inventory and carrying cost. It will focus on continuous improvement and it will help to achieve employee involvement and high quality. Answer 4. The implementation of inventory system in Kiwi Mart and Plexet will help to organize the distribution software and it will create a cohesive inventory for organization system. It will maintain the balance and inventory with the track of sales of the product and inventory.

Enager Industries Ltd Essay

Introduction Enager Industries Ltd (Enager) was a relatively young company whom manufactured and produced products/services within three divisions- Consumer Products, Industrial Products and Professional Services. Consumer Products, the oldest among the three divisions in Enager, designed, manufactured and marketed a line of houseware items. Industrial Products built one -of -a- kind machine tools to customer specifications. Professional Services, the newest among the three, provided several kinds of engineering services and this division had grown rapidly because of its capability to perform â€Å"environmental impact† studies. Each division was treated as an essentially independent company but all new project proposals requiring investment in excess of $1,500,000 had to be reviewed by the Chief Financial Officer, Henry Hubbard. Analysis Carl Randall, Enager’s president, had transformed the three distinctly separate divisions from being treated as profit centers into investment centers in 1992 at the urging of Henry Hubbard. The change enabled the three divisions to use ROA (Return on Assets) as a performance measure of the success of each division. The ROA was defined to be the division’s net income divided by its total assets the division used to generate its profits. The net income for a division was calculated by taking the division’s â€Å"direct income before taxes†, subtracting the division’s share of corporate administrative expenses and its share of income tax expenses. On the other hand, the total assets of a division was calculated by taking the division’s assets, including receivables and the allocated corporate-office assets, including the centrally controlled cash account, based on the basis of divisional revenues. In addition, all fixed assets were recorded at their balance sheet values- original cost less accumulated straight line depreciation. Based on these calculation techniques, the sum of divisional net income and assets were equal to the corporate net income and assets respectively. Hubbard believed that a company like Enager should have a gross return on assets, defined as equal to earnings before interest and taxes divided by assets, of at least 12 percent, given the interest rates the company had had to pay on its debt. He told each division manager that  the division was to try to earn a gross return of 12 percent and new investment proposals would have to show a return of at least 15 percent in order to be approved. The company had managed to increase its ROA from 5.2 percent to 5.7 percent and its gross return from 9.3 percent to 9.5 percent from 1991 to 1992. However, several issues arose with regard to this new method. First, there was a problem occurred between Sarah McNeils, the product development manager of Consumer Products Division, and Hubbard while her new proposal demonstrated a return of thirteen percent (calculated in Exhibit 1) at different point of selling prices and units, however, it was rejected by Hubbard because it did not meet the 15 percent return he had set for all divisions. Another problem that arose within Enager was between the Industrial Products Division, and the president. The problem occurred when the president was unsatisfied with the ROA of Industrial Products Division and tried to put pressure on the general manager of the division. A conflict arose between them when the division manager argued that the division could have achieved a better ROA if they had a lot of old assets as Consumer Products Division did. Furthermore, in 1993, ROA fell from 5.7 percent to 5.4 percent and gross return dropped from 9.5 percent to 9.4 percent. However, at the same time, return on sales rose from 5.1 percent to 5.5 percent and return on owners’ equity also increased from 9.1 percent to 9.2 percent. Comparing the performance based on ROA in this year, Professional Services Division exceeded the 12 percent gross return target; Consumer Products Division’s gross ROA was 10.8 percent; the Industrial Products Division’s gross ROA was only 6.9 percent. The president was disappointed and puzzled about the results of ROA in 1993. I recognize that these problems were mainly resulted from inefficient use of ROA (Return on Assets) as a performance measurement method in Enager. Firstly, the president and the CFO should not set a target gross ROA rate of  15 percent for three different divisions that were obviously operating in different industries–Consumer Products Division produced a line of high volume low cost houseware items; Industrial Products Division was a large â€Å"job shop† who built one-of- kind machine tools to customer specifications, and Professional Services mainly provided engineering services. The three divisions had different amount of assets, nature of business and profitability and it is unreasonable to compare them with a fixed target rate of ROA. Second, the executives were making a mistake by using balance sheet values when calculating the fixed assets of each division. This had disadvantaged the divisions that contained more new assets with lesser depreciation values since ROA would be reduced due to a larger denominator resulted from higher values in assets. The president did not understand the comment from the manager of Industrial Products Division about the older a division’s assets would result in a higher ROA. And it was unfair to measure a division’s success based on the age of a division’s assets, and consequently, this would frustrate the manager in a division with a lot of new assets. Third, it was unreasonable to allocate corporation’s assets and expenses to divisional assets and net income based on revenue generated by the division. For example, if Professional Services Division was earning more than other two divisions, Professional Services’ return would be reduced by this inaccurate allocation method while more allocated corporate expenses would decrease the numerator and more allocated corporate assets would increase the denominator of the ROA calculation, subsequently, the ROA would not fully reflect division’s true performance. Recommendation and ImplementationCurrently, Enager is using ROA as a method of performance evaluation of the three divisions. As previously illustrated, this is an inefficient use of ROA since total divisional assets and net income are influenced by varying components. ROA in its current form does not paint an accurate picture of the overall performance of the company. For example, division contains more assets is obviously disadvantaged since their ROA would be subsided by a larger amount of denominator. In addition,  the company could not yield the highest revenues by setting a benchmark ROA rate in which all divisions are encouraged to attain. For example, McNeils’ proposal was rejected because it did not meet the 15 percent return required by Hubbard. However, McNeil’s proposal demonstrates a return of 13 percent, and favourable residual income at any point under the 13 percent Weighted Average Capital Cost. Enager had missed the opportunity to increase the earnin gs per share of the company due to incorrectly setting a target rate for all three divisions. The company could choose an alternative measure of divisional performance such as Balanced Scorecard. Balanced Scorecard is a performance measurement system which measures a division’s activities in terms of its goals and strategies rather than a ratio like ROA. The management could obtain a broad-based view of the performance of a division from both divisional financial and non financial elements. In establishing the Balanced Scorecard, executives must choose a mix of measurements that accurately reflect the important factors that will determine the success of the divisional strategy; show the relationships among the individual measures in a cause-and-effect manner; and provide a comprehensive view of the current condition of the division. The Balanced Scorecard promotes a balance among different strategic measures in an effort to achieve goal congruence, thus fostering employees to act in the organization’s best interest. If Enager were to use Balanced Scorecard, divisions would be able to have the same profit objectives by focusing on the same goals of the company but not just focusing on a fixed target return rate. For example, by introducing Balanced Scorecard, this would allow McNeils to carry out her proposal that would benefit the company as a whole but may have a lowering impact on her divisional ROA. Another advantage of Balanced Scorecard, unlike ROA, is that the comprehensive value of the division is reflected in this method. This allows executives of Enager to better compare between divisions operated in different industries since the performance measurement system takes different perspectives such as financial, customer, internal business and innovation of the division into account. After analyzing the two alternatives I recommend that Enager implement  Balanced Scorecard method for their division performance measures. I feel that ROA reduces the comparability between divisions, limits expansion for the company and the individual divisions, and consequently it does not provide fair performance measurements for divisions and the company. For example, ROA fell from 5.7 percent to 5.4 percent from 1992 to 1993 but at the same time, return on sales rose from 5.1 percent to 5.5 percent and return on owners’ equity also increased from 9.1 percent to 9.2 percent. This suggests that ROA does not fully depict the true performance of the company. Balanced Scorecard, on the other hand, is a better method for Enager for assessing divisional performance because it effectively depicts performance from financial and non-financial perspectives. This is a better measurement method for Enager especially its divisions were operating in different industries. Furthermore, Balanced Scorecard promotes goal congruence because divisions will not only be working to better themselves, but the decisions that are made will benefit the company as a whole. ConclusionEnager Industries Ltd was a relatively young company whom manufactured and produced products/services within three divisions. The company was using ROA method in assessing divisional performance. There were a few problems and conflicts arose within the company due to inefficient use of ROA. Switching to Balanced Scorecard will help Enager obtain stronger goal congruency while alleviating some inefficiency in performance measure created by ROA. Robert N. (2007). â€Å"Management Control Systems†. McGraw-Hill: New York. American Accounting Association Financial Accounting Standards Committee. (2003, June). Implications of Accounting Research for the FASB’s Initatives on Disclosure of Information about Intangible Assets. Accounting Horizons, 17, 175-185. Retrieved January 19, 2007 from ABI-Inform. http://0-proquest.umi.com.darius.uleth.ca:80/pqdweb?did=356893801&sid=1&Fmt=3&clientId=12304&RQT=309&VName=PQDUpton, W.S. (2001, April). Business and Financial Reporting: Challenges from the New Economy. FASB Financial Accounting Series Special Report No. 219-A. Retrieved September 6, 2006 from

Free Marketing Mix Economics Esay

Free Marketing Mix Economics Esay Marketing Mix Marketing mix is a set of variables that can be run and put in place by marketing managers to effectively satisfy the needs of every target customer in a particular selected niche. A typical marketing mix constitutes a product, offered at a specific pre-determined price, with some promotion to let the target customers know information about the product, and a mode in which the product will be able to reach the customers place (Perreault McCarthy 2009). This paper delves deeper into description of the four elements that make up the marketing mix; product, place, promotion, and price, normally referred to as the 4Ps in the marketing world. Into the bargain, the four major elements of the marketing mix will be conversed with the intention of making a clearer understanding of its functions. There are different variables in the market that play part solely for the purpose of making a single sale. The customers themselves cannot be manipulated in the making of the sales, but the sales are affected by setting the right prices for the products. It makes them available to the customers whenever they need the products, advertisement or the product attributes. If these variables are well interpreted and used effectively, the result will be successful. It means that very efficient marketing mixes in a company will improve its sales margins. Scientifically, the variables are interdependent tools that can be used to solve any marketing problem. 2. Elements of Marketing Mix As I have explained in the introductory phrases of this paper, marketing mix is the terminology commonly used to depict the combination of the four inputs: the product, the price structure, the promotional activities that include advertisement, and the distribution system that a company uses to hunt the necessary level of desired amount of sales in the target market. 2.1 Product The products aspects of marketing are concerned with the specifications of the actual goods or services, and how best it relates to the end-user's wants and needs, normally referred to as the consumer or better still the customer. The scope of a product generally entails supporting elements, such as guarantees, warranties and support. The product mix entails many variables, which include the product line and range. This depends on the companies ability to produce a wide range of products for its target customers. This is what ultimately leads to product differentiation since many products will be designed to suit all the customers needs. Hence, a wide range of products will be subsequently produced. The style, design, colour, shape, quality and other physical features of a product are also paramount. This will affect the way the consumers will welcome the product in the market and affect its volume of sales. Packaging and labelling of a product are also factors to be considered when it comes to the individual goods. They have to be made in an attractive way as not to compromise the efforts made to boost the sale of that particular commodity. Another factor that is usually never overlooked is the branding attributed to a particular product. Branding affects the target market in a major way, showing how it will rela te to the product. A product with a huge and widely acknowledged brand name has a higher sales volume when compared to that with no distinct brand name. The other most important things in the promotion of the products are the production servicing and innovation. A product can be categorized in any of the following levels: The actual product, which has attributes and features exclusively to satisfy the customers needs and wants (e.g. iPhone from Apple). The core product, which satisfies customers needs while providing a benefit in addition to the primary intention for which it was created for (e.g. efficient technology). The augmented product offers supplementary services that aid to generate multiple revenues, e.g. accessories for iPhone. This is the non-physical attribute of the product, which adds certain value to the main product. A very good example of an augmented product is an extension of a warranty on a purchased iPhone. This is also a major study area for this paper and I will delve into this issue after I have efficiently exhausted on the four Ps of marketing. The product element is factored into companies marketing mix by answering certain questions that include actual customers demands from the particular product or service. What qualities will the product have to meet the consumers requirements? How and where will the product be used? What does the product look like and how will it be experienced? What should the name of the product be and how will it be branded? How will the product be differentiated from items of consumption created by competitors (Mind Tools 2011)? 2.2 Promotion Promotion is the second element of the marketing mix, and could be viewed as the most imperative as it relates to the communication process of marketing a product. What, when and where the consumer hears, knows, or gains knowledge about a product will greatly impact the buying decisions made by the target customers. There are certain aspects of promotional communication that can be put in place and integrated as required for maximum marketing results: Personal Selling. A well-trained sales representative acts as an agent of the company and develops personal customer relationships. Sales Promotion. This could include coupons, introductory offers, free accessories, or anything outside of personal selling, public relations and public selling. Public Relations. This is the predetermined, deliberate, and maintained effort of a company to institute mutual understanding with the general public and its customers. Direct Mail. This promotional aspect typically makes use of an informational database to the target customers, and the organizations take time to carefully monitor the responses and effectively act on them in order to ensure almost perfect satisfaction of the customers needs and wants. Trade Fairs and Exhibitions. Undertaking these activities provide good networking and exposure opportunities, where the company can lay out all its products and highlight on the features that will mostly attract the customers. Advertising. Product awareness is effectively achieved through purchased communication avenues, such as newspapers and televisions, as well as magazines. This is very important platform for letting the public in on the products provided by a company. Most, if not all, of the households in every state have access to either a television or radio or daily newspapers, hence these sources are clearly acknowledged as very effective advertising and marketing tools. Sponsorship. An organization pays for its name to be associated with a specific event, image or cause. Whenever a sales manager sits down to draft a promotion plan for a company, there are certain questions that he or she will have in mind before creating the final promotion plan for a certain product. Such questions include, when and where can the message be communicated to the target market? Will radio, TV, or billboard advertisements reach the target audience? Will public relations, direct mailings, or the Internet be effective in communicating to potential customers? When should the promotion campaign begin? Are there seasonal or environmental factors to consider? How will promotion choices be reacted to by competitors, if there is any at all (Mind Tools 2011)? Appropriate selection of the right time, target audience, and venue for promotions is indispensable to marketing triumph. Preferring an integrated combination of internet, TV and radio advertisements, sales promotion and direct mail, Verizon has again proven its strategic marketing intelligence by becoming the first of its competitors to promote nation-wide broadband network, successfully establishing the Verizon brand (Verizon 2011). 2.3 Price Price is the third and definitely defining element of the marketing mix. There are various ways to apply pricing strategies to make a product scintillating to the consumers; however, there are the four main pricing strategies that I will describe in depth; Premium pricing. This strategy makes use of an elevated price on the basis of the uniqueness of the product or when there is a significant competitive advantage for the seller of that particular commodity. Penetration pricing. This is the type of low-balling strategy that is often used to gain a certain niche of the whole market share. Subject to product success, the product price increases to improve profitability margins for the seller. Economy pricing. The seller keeps the manufacturing and marketing costs at a regulated minimal level and offers a no-frills low price for the product. The seller is not bent on making a large amount of profit, but just enough as to recover the inputs put in the production of the goods or services. Price skimming. When a seller has a substantial competitive advantage, the introductive price is high; however, as the product draws more competitors, pricing decreases due to increased product availability (Semenik Bamossy 1995). In estimating price of a product or service, an organizational manager develops a pricing strategy that attempts to answer crucial questions that include the value of the product or service to the customer. Have prices already been established for the product or service in the area of business? Is the set price competitive with other sellers in the same business line? Is the set price sensitive to suit the economic needs of the consumers in a particular market niche? How can the selling cost be best managed to make the product reasonably priced to customers and at the same time guarantee profitability for the company (Mind Tools 2011)? Other strategic approaches to pricing include psychological pricing, which elicits an emotional consumers response versus a rational one. Verizons can you hear me now? campaign was triumphant in tackling cell phone customers dissatisfaction with dropped calls. Product line pricing is yet another effective approach that emphasizes the benefits of a range of related products or services. Pricing is of prime importance since it gives the consumer a clear mindset on the quantifiable value of the product in question. Thus, if it is underpriced, the consumer may discard the product as being of little or absolutely no value. 2.4 Place The fourth and certainly defining element in the marketing mix is place or placement. This is the mechanism and modes put in place to move products or services from the producer to the customer. It can also be referred to as the distribution channel, or intermediary. The products can get to the customers through various channels. Nevertheless, there are six basic channel decisions that include selling directly to customers or indirectly through a distributor or wholesaler or both. The producers can also sell through single or multiple channels of distributions depending on the target market. The producer should consider the number of intermediaries that he or she is willing to work with in order to put multiple channels into effect. There are certain distribution considerations that should be made in response to the placement of a product. Such queries include where exactly are targeted consumers looking for the product or service? What type of venue would be best to avail the produc ts; in what kind of store, shop, online, or as representations in a catalogue? Is the consideration of whether a sales force is direly needed of prime importance? Should samples be distributed in order to try to direct the clients attention to the target market? Would the attendance of trade fairs and exhibitions be beneficial to the company? These are some of the very crucial questions that a marketing manager should have looming in their thoughts while coming up with an effective product placement (Armstrong Kottler 2005). With help of the augmented product model, I will use examples of two companies to illustrate the importance of the segmented product model. The core product of Lipton Peach Ice Tea is a soft drink with a benefit to quench thirst. It also has a fundamental benefit of social acceptance as there may be a national perception that those who drink Lipton Peach Ice Tea are cool and awesome. Also, the ice tea is very convenient as it is easily bought and managed. The augmented product of Lipton Peach Ice Tea provides a number of additional services. The most obvious is the Lipton website that contains nutritional details and the health benefits of the product. There is also Liptons tea and health club where club members can have a newsletter sent to their home addresses or even emails detailing information about tea and health (Kottler et al. 2007). In addition to this, there is also the E-store which organizes specific Lipton Peach Ice Teas to be home delivered for extra convenience. Lastly , there are deals at supermarkets with special discounts, such as 2 for 1 or savings on the purchase. These are some of the benefits that the Lipton Ice Tea tags along with its consumption. The other company I will closely analyze is the corporation known as American Express Platinum Credit Card, which involves many additional services. With the use of its credit cards, the customer is in a position to use travellers cheques, which makes international travels more convenient as it allows the customer to avoid the tiresome and overwhelming hassle of exchanging money in each country. Another additional service is travel insurance as there is increased financial security for the customer with regards to property safety, accommodation, etc. Lastly, the American Express Platinum Credit Card is able to be personalized with different images for gift cards. Conclusion In conclusion, it is quite clear that when developing marketing strategies, all decisions affecting the four Ps should be made subsequently since they are all interdependent. The four elements are the most important. This is because the products, places, prices, and promotions of an organization surround the most significant element: target consumers (Perreault McCarthy 2009). Apparently, every marketing manager should put all the four Ps into consideration in order to coin the best marketing mix that can be used effectively as a tool to penetrate different target market niches. This is the secret weapon behind the success of each company.

Herd Behavior Bubbles And Crashes Essay Example

Herd Behavior Bubbles And Crashes Essay Example Herd Behavior Bubbles And Crashes Essay Herd Behavior Bubbles And Crashes Essay Above average returns are reflected in a generally more optimistic attitude that fosters the disposition to overtake others bullish beliefs and viscera. This economic influence makes bubbles transient phenomena and leads to repeated fluctuations around fundamental values. For a long time, the thinking about the functioning of stock markets in the economics profession was dominated by the Efficient Market Hypothesis (MME). Recent empirical investigations as well as factual developments have, however, eroded the trust in a theory which denies the existence of any systemic deviations of stock prices from their fundamental values. From the empirical side, one of the most discussed facts that gives rise to doubts in the verbal efficiency of stock marketers the finding that stock prices exhibit more volatility than fundamentals or expected returns do. The volatility debate has recently been summarized and evaluated by West (iii). He finds evidence in favor of the excess volatility hypothesis to be persuasive and states that it cannot be explained adequately by standard models of expected returns or rational bubbles. Being not compatible with the random walk models suggested by the MME, the finding of excess volatility points to intrinsic dynamic forces of speculative markets not related to fundamental factors. In his conclusion West, therefore,suggests that it might be necessary consider non-standard models focusing on fads and sociological or psychological mechanisms. A related empirical finding is the recent evidence on mean- reversion in asset prices (e. G. Potherb and Summers, 1988, and references therein). Technically, this means that there is positive autocorrelation over short horizons and negative autocorrelation over longer intervals in the data. A possible explanation is speculative overshooting of the price trend which is gradually eliminated beyond some range. Potherb and Summers, too, repose fads models to understand this regularity. The case for behavioral models Of financial markets was already made emphatically by Sheller (iii), where also some hints are given concerning relevant material in other sciences. Another important author to be mentioned here is Kindergarten (1989). Throughout his penetrating book he highlights the importance of psychological factors and * Earlier versions of this paper were presented in seminars at the Universities of Bamberger, Fielded, Cologne and Munich. I would like to thank Carl Carmella, Reins Franken, Max Hobble, Alexander Henderson, Lurch Meyer, Caravans Garnishment, Michael Schmidt, Hans-Werner Sin, Rajah Seth and especially Charles Kindergarten for helpful discussions, comments, and suggestions. The perceptive comments and suggestions of the referees are also gratefully acknowledged. Iii ] 882 THE ECONOMIC JOURNAL irrational factors in explaining historical financial crises. L Following these authors, the aim in this paper is to construct an elementary model of stock market dynamics which explicitly includes contagion of opinion and behavior and to offer a behavioral explanation for the empirical findings discussed above. Of course, the search for a theory which includes some kind Of non-rational behavior has not gone unrecognized by economic and financial theorists and a new paradigm began gradually to arise in the past few years under the heading of noise trader models. This line of research is characterized by the introduction of traders which in some way deviate from a perfectly rational scheme of behavior. These agents appear as naive traders, noise traders or chartists. Some authors (Delano et al. 1990, 1991) assume that noise traders misperceive expected returns, others describe their behavior as following a impel feedback rule and study the resulting dynamics of the market (Day and Hang, 1990; connote and Leland, 1990; Carmella, 1992). The way in which this paper aims at contributing to this body of literature is that the psychological factors which influence the behavior Of unsophisticated traders will be modeled explicitly. This means that a formalism is introduced which describes the formation of expectations by those who are not fully informed about fundamentals. These expectations depend mainly (perhaps among other things) on the behavior and expectations of others. Thus, what will be modeled is the process of mutual mimetic contagion among speculators. The key mechanism is similar to that described in Karmas (1 993) recent formalizations recruitment ant populations, which Karma suggested to be also of relevance for the analysis of social dynamics in speculative markets. The mechanism introduced below seems to be also consistent with Topsoils (I 991) theory of mimetic contagion, where the agents try to trace out information about fundamentals from the bid and ask prices of others (who, however, may be as uninformed as they are themselves). The mechanics Of the contagion process are laid out in Section l. In Section II a more complete description of the market process is developed by adding a fundamentalist group of traders and deriving the dynamics of prices. Conditions are given under which contagion may lead to the existence of (positive or negative) bubbles, I. E. Stationary states where actual prices exceed fundamental values or are below them. Bull and bear markets are, however, not stationary in reality. Bubbles grow up and burst, and periods where assets are undervalued or overvalued do not last forever. So it seems to be more appropriate to model them as transient phenomena. Section Ill, therefore, develops a model where switches been bull and bear markets occur periodically. The reason for this oscillation is that we allow additional econometricians to influence the process of opinion formation. To be precise, a slowly changing optimistic or pessimistic bias is 1 The following quotation from the preface to the second edition seems to be characteristic his position: the dismissal of conventional explanations of historical events with the remark that they violate the assumptions of economic analysis [I. . Full rationality] is infuriating It is time that economics accept reality. Kindergarten, 1989, p. Xiii). K Royal Economic Society 1995 This content downloaded from 122. 170. 126. 130 on Moon, 9 Mar 2015 04:01 :50 1995] BEHAVIOR, BUBBLES AND CRASHES 883 added to the contagion process. This variable for the overall disposition of the market depends on the only hard information available to naive speculators: the development of their actual returns includin g capital gains. Hence, speculators are not simply blind followers of the crowd: they quickly react on others behavior in order not to miss profit opportunities, but they also try to find out whether prevailing optimism or pessimism has a firm grounding in he markets actual development. The consequence is that once the pool of additional buyers in a bull market is exhausted and price increases diminish a gradual erosion of confidence in the validity of bullish beliefs occurs. This ends with a crash, and the game is repeated with reversed signs. Section IV concludes and points to possible extensions of the present approach. AN ELEMENTARY FORMALIZATION OF CONTAGION The present section is mainly concerned with the determination of the behavior of those traders who do not have access to information about fundamental values. In the absence of any piece of such information they serially have to rely on what can be observed on the market as the only base of their actions. Though I do not intend to discuss h ere what kinds of behavior can be designated as rational, should emphasis that following others Opinion is not irrational as long as there is no other source of information (see Orleans (I 989) and Lectures (1 992) for intensive discussion). If we accept this extreme assumption as an accurate description of the information set of a considerable part of traders, then a first conclusion could be that a speculator will be more willing to buy (sell) if he sees most traders eying (selling). The reason is that others behavior may presumably be influenced by better information about future developments of the market and may thus reveal information. As already mentioned such conjectures may be false, but nevertheless may lead to self-reinforcing fluctuations. The underlying process of contagion will be formalized by referring to the concept of synergistic originally developed in elementary particle and laser physics (see e. G. Hake, 983) and applied to various problems from the social sciences by Woodlice and Hag (1983) among others. 3 Synergistic basically insists of a probabilistic, macroscopic approach to the analysis of the dynamics of multi-component systems with interactions among the units constituting the system. Infection of attitudes will now be made explicit: with a high portion of optimistic traders, it would be very probable that the few remaining, pessimistic ones would also change their attitude and buy stocks. The same is to be expected with reversed signs. Hence one may postulate probabilities exist for a pessimistic trader to become optimistic, say p+, and viscera,p,+. With contagion both probabilities should depend on the actual distribution of attitudes captured by the index x or the number n: = p_+(x) = p-+(n/N), p+_ = p+_(x) = p+_(n/N). Note that this formulation implies all other individuals influence one reticular speculator in the same way. This excludes the existence of financial gurus whose statements attract exceptional attention by others. Another simplifying assumption is that every individual may change his opinion only once at any one time. Assuming furthermore that the transition probabilities are the same for all actors and considering a large population of speculators the number of actual transitions from one subgroup to the other (I. E. Teens n+ and n_) can be approximated by the product members of subgroup times probability to change to another subgroup. Thus, the change n the composition of the population of naive speculators can be determined in the following way: those who are pessimistic turn to an optimistic attitude with probability p+,. Consequently, we expect a fraction n_p+- to switch from the n _ to the n+group. Vice versa, with the probability p+ a bullish speculator is infected with a nega tive disposition implying that approximately a fraction n+p+ of this population will change their trading strategy.

UC Berkeley Free OpenCourseWare Online Classes

UC Berkeley Free OpenCourseWare Online Classes Every semester, University of California Berkeley records several popular courses and offers them free to the public as OpenCourseWare classes. New lectures are posted online each week during the run of the course. The webcast classes are archived for about a year; then  theyre removed from distribution. Like other OpenCourseWare programs, UC Berkeley usually doesnt offer credit or  student/teacher interaction for these free online classes. Where to Find UC Berkeley OpenCourseWare UC Berkeley’s OpenCourseWare webcasts can be found on three websites: Webcast. Berkeley, Berkeley on YouTube, and Berkeley on iTunes University.  By subscribing to UC Berkeley courses via iTunes, you’ll receive new lectures automatically and save a copy of each course on your hard drive. If you’re an RSS user, you can subscribe to a course through the Webcast Berkeley website and watch lectures in Google Reader or another appropriate application. The YouTube site provides streaming videos that can be watched anywhere or embedded in a website or blog. How to Use UC Berkeley OpenCourseWare If you plan to use UC Berkeley OpenCourseWare, it’s advisable to start at the beginning of the semester. Since lectures are posted online shortly after they’re given, you’ll be able to watch up-to-date recordings that reflect the most recent research and world events.The UC Berkeley websites offer only lectures, not assignments or reading lists. However, independent learners are often able to gather class materials by visiting the lecturers’ websites. When watching the first video of a course, be sure to listen for a class web address. Many lecturers provide downloadable material on their sites. Top Free Online Subjects From UC Berkeley Since UC Berkeley’s webcasts vary between semesters, there’s always something new to explore. Popular subjects include computer science, engineering, English, and psychology. Check out the Berkeley website for the most up-to-date list. Three sample classes include: How to Write an Essay: This  five-week  introduction to academic writing for English language learners  focuses on essay development, grammar, and self-editing. The  course is free, but two additional fee-based components are offered: a certificate highlighting the knowledge and skills gained and  weekly interactive  small-group sessions with a live mentor.Marketing Analytics: Products, Distribution, and Sales: This four-week  course offers instruction in advanced concepts such as conjoint analysis and decision tree methodologies to product decisions  as well as  the best ways to distribute and sell offerings to consumers. Also provided for a  fee is a certificate highlighting the knowledge and skills gained in the course.The Science of Happiness: This eight-week course teaches the science of positive psychology, which explores the roots of a happy and meaningful life. A  certificate highlighting the knowledge and skills gained in the course is  offered for aà ‚  fee. Part of a Partnership The UC Berkeley OpenCourseWare program is partnered with edX, an online course provider that offers more than 1,900 free and fee-based online courses from over 100 institutions worldwide. The partnership, founded by Harvard University and the Massachusetts Institute of Technology, also includes nonprofit institutions, national governments, nongovernmental organizations (NGOs), and multinational corporations.

Drugs In The World Essay Example | Topics and Well Written Essays - 1000 words

Drugs In The World - Essay Example To this end, opium planting first began in eastern Mediterranean and spread systematically to India via trade routes and eventually arriving at China by the eighth century A.D (Chouvy, 2010). On the other hand, cocaine, which is a derivative drug of the cocoa plants traces it genealogy back to the Andes region where it was cultivated by the Incas populace. Evidently, cocaine was first derived from coca in 1860 and it powerful stimulant effects became evident. To this end, the drug creates an instantaneous sense of euphoria by igniting the brain’s regulatory transmitters (Marcy, 2010). Presently, both opium and cocaine have become a global drug menace that was catalyzed through colonization and wars. During the British occupation of India in 1750, they specifically took control of Bihar and Bengal which were key opium growing districts. To this end, the British shipping company took control over the opium trade from Calcutta to China. Evidently, by 1767, the opium exports to Ch ina by the British reached a record two thousand chests per year. In addition, the British India Company created a monopoly over the opium trade and restricted the Indian poppy growers from selling the commodity to competing trading companies. In Turkey, the British Levant Company bought more than half of the opium originating from Smyrna Turkey. Furthermore, they diverted all importations strictly to the United States and Europe. During the First and Second Opium War which was precipitated by efforts to suppress opium trade by the Chinese commissioner, the British sent warships to China’s coast. To this end, the Chinese lost the war to Britain and eventually opium importation was legalized. This further proliferated the supply of opium. On the other hand, cocaine spread and proliferation began during the Spanish colonial era when it was slowly becoming entrenched as a global commodity. Furthermore, the success of Europe’s commercial revolution was also hinged on cocai ne since it assisted in lubricating the major silver mining industry of colonial Spain. Evidently, the colonial Spanish slave masters came to discover that the coca stimulant made the laborers to work harder, eat less and work for longer hours. To this end, the cocoa leaves were used as a major stimulant towards coercing the Indian worker at the Potosi mines. When cocaine alkaloid derivative was discovered, the Spanish colonial masters began an intensive cultivation of coca for cocaine cultivation. The leaves were thus traded and also transplanting of the Andean coca specimens in Asia, Australia and Africa. During World War 1 and 2 eras, importation of coca leaves and manufacturing of cocaine increased significantly. Evidently, between 1918 and 1921, Japan recorded an all time import of coca of 455,000 kg. Evidently, the trade of cocaine has been largely fuelled by notorious violence in countries such as Peru and Colombia since the late 1970’s. In the United States during Wor ld War 2, coca trades that were used in the manufacture of cocaine increased to the range of 300-400,000 lb. These were largely imports from Peru. The U. S cocaine networks during the World War 2 period exhibited features such as monopolies of cocaine processing that were assisted by the state, while leading intensive global campaigns that were against the illegal production of coca and

Report on Companies in East Anglia Essay Example | Topics and Well Written Essays - 750 words

Report on Companies in East Anglia - Essay Example So, students will see from close, the way their own books get printed, as well, as everything else, such as pamphlets, magazines, newspapers and all publishing stuff. Upon organizing this trip, one has to think of some parameters, regarding this business, such as international trade if so. Whether, for example, these companies are export and import companies at the same time, by collaborating with other companies, bigger companies, from which they get new ideas, on the work procedure whether they deal with their own ideas, in regard to their business after having worked longue time offering their innovations (Ashwell Dies, 1976). Also some cultural issues, such as labor force, marketing, relationship between importers and exporter, will be criteria, for them to better understand the history of printing, in the long run, in regard to adaptation to trade rules of today companies in the field. We’ll be choosing 7 companies among the first 10 ones chosen initially. We’ll be choosing the biggest ones, and those who are willing to receiving a group of 25 students from University These companies are: Ashwell Dies, Label-On, Adhesive Label Manufacturer, Label Solutions Limited, Taffeta Label Printing, Plimsoll Label Printing, One-Label Printing, Also, this will be for saving time, and just fewer companies, would be better for the scope of the trip, and paper (Billbord, 1971) later. Labor force should not be big nor too small, so the image that students will get, will be as objective as possible. Also what has to be considered, are the relationships between importers and exporters, whether for example, these companies are doing exports, to Publishing Houses of abroad for example, for printing their material in books or magazines for example, so that students will get deeper to the meaning of one of the big inventions in history that have changed the world, (Bellis, 2011) thus getting post- historical knowledge on one of the ‘’100 most importan t events’’ of the world so far throughout history (Seidi, J. 1999). What also would be also interesting for the future, is whether something even newer on this will be ever discovered by anyone, being specialized in the object, to be â€Å"added† to history of label printing, in the modern world. For example anyone will be ever able to invent something more original, for speed on printing, that this can be a â€Å"case study† for future students. And we also want to consider upon this, whether, any innovations will be implemented, for making this work easier and more comfortable for workers in the future. So, in general what are the perspectives of further development of these six major companies, of East Anglia, serving as statistics finally to the topic and the real status of label manufacturer (Adhesive Label Manufacturer, 2011). The companies, finally chosen for visit, have welcomed students before, and they are too open and willing, to inform then in detail, about past, present and possibilities of the field in the near future. Safety and health conditions, are not

Social Psychology Essay Example | Topics and Well Written Essays - 1500 words - 2

Social Psychology - Essay Example There are also distortions in the type of research that is conducted by students in psychology because they only cover one age group and occupation. There are four interrogative themes in the social psychological world which include: power relations; situated knowledges; individual-society dualism; and agency-structure dualism. There are also four very critical social psychological perspectives which are cognitive social, discursive psychological, phenomenological and psychoanalytic perspectives. I will analyze how two of these perspectives work with and against a social psychological system and also provide a bit of a background on some psychological terms to ensure a clear understanding of the topic. Background and Body To keep a good head on our shoulders and stand strong, it is important to use the identity development technique of Erik Erikson which is to symbolize items we have left behind, symbolize items that we look forward to, have symbols of what we look above or up to, an d have items below us; what we have to the left and right is also important. In social psychology, there tends to be a dualistic viewpoint of either seeing the individual's perspective or that of society. These items are referred to as dichotomies. Individual society dualism and agency structure dualism are very important dichotomies in social psychology. Dichotomous thinking is deemed unhelpful according to social psychologists. Emotion is looked at in social psychology and refinements to the epistemology and ontology aspects in this subject are constantly being reviewed and developed. Dualisms lead to distortions when handled improperly by individual or groups. Dualisms must be minimized as much as possible in order to create a free individual and society. Verbal and non-verbal emotion are constantly being analyzed in order to best meet the needs of the individuals or society in an environment. Embodiment is another social psychological topic that is important. There are critiques on mind-body, individual-society, and agency structure dualisms in order to capture this term's requirements. In order to be strong we must strive to balance all of the above dualisms. Social psychology has only existed for about 100 years. Social psychology had been defined and it was founded in North America. Social psychology is defined as the study of an individual, either male or female, and how they are involved in their surroundings and environments. The social scientists did not want to reduce psychology to an individual or social basis which is what the individual-social dualism is all about. There are two kinds of social psychologies in the field. They are named psychological social psychology and sociological social psychology. Psychological social psychology is about the individual while sociological social psychology is macro. Both of these types of psychology were developed in North America like most concepts and definitions of social psychology. Many forms of social psychology exist to be critiqued in order to analyze and develop new theories to its already extensive structural base. The first world war created a lack luster attitude toward social psychology and by the time the second world war came about, it was in demand to find new ways to treat people and remove the racism for lesser thans in society. The second world wa

Learning Journal Essay Example | Topics and Well Written Essays - 3500 words

Learning Journal - Essay Example During this time I gained insight into my strengths and weaknesses and realized that my strong work ethic and reliability made me an effective leader and manager of people. I realized that management was the path in life I am best suited for, so I entered University, and these module courses to further strengthen my management skills and develop my areas of weakness. I appreciate the environment of people with whom I carry out my learning experience. It’s essential to have an informative and critical group of minds that can offer constructive advice on a variety of issues that I can then incorporate into my individual learning experience. I also think that my University experience challenges me to develop greater time management skills and learn better ways to balance my priorities. I believe that my University experience will help me strengthen my writing and analytical skills. I believe that there is an important social realm to obtaining a University degree. While itâ€℠¢s absolutely necessary to have a degree to attain many jobs, the accomplishment of being accepted to University, attending lectures, and successfully completing a University degree is a great personal accomplishment that will bring me confidence and a sense of accomplishment in my life. I’m idealistic. I believe in meaning, or at least something that transcends blind allegiance to the dollar. I understand that I am possibly in the prime of my life and I want to grasp hold of it and make the most of my situation. I am studying at University because I believe ideas and concepts are essential, and that they offer much needed supplements to the ideas and experiences we encounter in our daily lives. I believe the same thing is true of students and professors and I want to make the most of my collaborative relationships with them. Because I am not sure if it Socrates (Plato, p. 32) was right when he said, â€Å"the unexamined life is not worth living,† but I constantly am reassessing the

Ethnic Style in Male-Female Conversation Research Paper

Ethnic Style in Male-Female Conversation - Research Paper Example Only then two people communicating with each other can understand each other with the shared identity. On the other hand, where there is lack of a common chord in conversational strategies, feelings of disharmony, not being understood are created. In this way, conversational style becomes a major element of ethnicity. Every language has distinct words to interpret specific objects which are different in other languages. However, signalling intentions and attitudes depend on personal styles of individuals. The conversational style is â€Å"both a consequence and indicator of ethnicity† (Tannen, 1982, p.230). Indirectness which is a roundabout way of saying a particular thing is a stamp of one’s distinct style and personality which changes according to situations. It means not explicitly stating what one wants and the meaning is inferred by the listener based on previous conversations and expectations and also from â€Å"culturally agreed upon meanings that are associated with particular expressions† (Tannen, 2006, p.361). This way of expressing through conversation is a means of satisfying the coexisting and conflicting positive and negative forces. For instance, when one wants to be left alone, he will not say it directly as he will not want to cause displeasure to others. He will apply the strategy for an indirect way of saying the same. Indirectness is a manner in which one can fulfil the purpose of both rapport and defensiveness. By rapport, it means a subtle way of expressing one’s desire and getting it fulfilled. It means the desire expressed in a way that it i s understood without being explained. Defensiveness means the strategic way of saying a particular thing which keeps the door open for reneging if the conversation is not accepted favourably by others. For instance, one can always say later on â€Å"I never said that† or â€Å"that isn’t what I meant† (Tanner, 1982, p.218). Since conversational strategies and degrees of indirectness often vary with cultural differences between individuals, therefore misunderstandings even from simple conversations can emerge more in cross-cultural communication.  

Industrial Relations in Australia Research Paper

Industrial Relations in Australia - Research Paper Example The introduced reforms in the country has constitutionally permitted the court to settle the disputes and issues relevant to the 'wages and conditions of employment for the nation's employees' (Giudice, 2006), such reforms are expected to generate economic effect with reference to the 'decisions and its relationship with industry protection policies which would endure until the closing decades of the century' (Giudice, 2006). The significant feature of the Industrial Relation system practiced in Australia has been its collective system, the industrial relation system has 'provided legal recognition for trade unions which, once registered had the capacity to act in industrial disputes in their own right on behalf of their members present and future', the system has further authorized the industrial units and the trade unions to perform on 'strong egalitarian foundation' (Giudice, 2002).  As per the regulations of the government with reference to the industrial relations, the parties , unions, and employers have been encouraged to file their grievances in the Court for early and peaceful settlement, and avoid any malpractices which are expected to hamper the industrial activities and growth, the industrial units have been barred from different practices of strikes and lockouts, and have regarded such practices as unlawful. Such reforms and regulations have deeply influenced the industrial relations of Australia, and integrations of all these regulations and combination have been unusual. The Australian laws have further incorporated certain variations in the labor laws of its states, and the major concern of the regulations has been 'the bargaining process'. The understanding of the Australian legislative towards the Industrial relations have been extremely different, 'this was because the rationale for Australian unique system was that the strike was to be replaced with conciliation and arbitration carried out under the auspices of a tribunal with a responsibil ity to protect the public interest' (Giudice, 2006). After the strike calls were legitimized in Australia, it was observed that such practices were never adopted because the unions and the industrialists had the common understanding that such practices will never address the concerns of the unions towards the employers, and neither will it benefit any of the party. The country has introduced statutory rights, the purpose of which is to offer protection to the individual employees from expected or unexpected 'unfair or discriminatory termination' (Raymond, 1970) of their services by the employers. Australian laws with reference to the Industrial Relations are required to go through process of conciliation, the prevalent issues have to be initially resolved through conciliation efforts, and any harsh technique and forcible approach has to be avoided and discouraged, and any of the party found guilty of such an act will be regarded as guilty on the grounds of offensive approach.

Ethnic Style in Male-Female Conversation Research Paper

Ethnic Style in Male-Female Conversation - Research Paper Example Only then two people communicating with each other can understand each other with the shared identity. On the other hand, where there is lack of a common chord in conversational strategies, feelings of disharmony, not being understood are created. In this way, conversational style becomes a major element of ethnicity. Every language has distinct words to interpret specific objects which are different in other languages. However, signalling intentions and attitudes depend on personal styles of individuals. The conversational style is â€Å"both a consequence and indicator of ethnicity† (Tannen, 1982, p.230). Indirectness which is a roundabout way of saying a particular thing is a stamp of one’s distinct style and personality which changes according to situations. It means not explicitly stating what one wants and the meaning is inferred by the listener based on previous conversations and expectations and also from â€Å"culturally agreed upon meanings that are associated with particular expressions† (Tannen, 2006, p.361). This way of expressing through conversation is a means of satisfying the coexisting and conflicting positive and negative forces. For instance, when one wants to be left alone, he will not say it directly as he will not want to cause displeasure to others. He will apply the strategy for an indirect way of saying the same. Indirectness is a manner in which one can fulfil the purpose of both rapport and defensiveness. By rapport, it means a subtle way of expressing one’s desire and getting it fulfilled. It means the desire expressed in a way that it i s understood without being explained. Defensiveness means the strategic way of saying a particular thing which keeps the door open for reneging if the conversation is not accepted favourably by others. For instance, one can always say later on â€Å"I never said that† or â€Å"that isn’t what I meant† (Tanner, 1982, p.218). Since conversational strategies and degrees of indirectness often vary with cultural differences between individuals, therefore misunderstandings even from simple conversations can emerge more in cross-cultural communication.  

Language Obervation Essay Example for Free

Language Obervation Essay Setting: The observation took place in the child’s home. The child’s home is a semi-detached house in a housing estate Immediate Context: This observation took place in the kitchen. TC is seated at the kitchen table finishing his homework. His father is nearby washing up at the sink. The observation took place at 2.30 in the afternoon. An hour after TC returned home from school. TC’s brother and sister are running around the kitchen while another brother is sitting at the table playing Lego. Name of Child: TC Brief description of the child: TC is a male aged 6 years and 5 months. He has been in school since September 12 months ago. He has one older brother (aged nine) three young brothers (twin 3 year olds and a 2 year old) he has  a younger sister also (aged 2 years). Because of the number in his family he is very active and talkative. Aim of observation: The aim of this observation is to observe TC for a period of time of 10 minutes in order to assess his language development. Observation: TC is sitting on a chair at the kitchen table finishing off his homework he is drawing objects that begin with â€Å"I†. He asks how to spell ice-cream, igloo and ice as these are the shapes he’s drawing. He takes out a sheet filled with words to learn. He is now looking at his words and pronouncing them. TC has finished his homework and packed away his bag. He takes out a sheet a paper. TC - A â€Å"Daddy how do you spell IGLOO?† A - TC â€Å" I-G-L-O-O† TC - A â€Å"How do you spell ICE?† A - TC â€Å"I-C-E† TC - A â€Å"How do you spell ICE-CREAM† A - TC â€Å"Well you already have ice on your page copy that first† TC - A â€Å"but I need to spell ice-cream† A - TC â€Å" Write down ICE then put a – then put C-R-E-AM† TC - A â€Å"Okay† A - TC â€Å"Are you finished now Ois?† TC - A â€Å"Where’s Mammy Daddy?† A - TC â€Å"Show me, what it is?† TC - A â€Å"No it’s for Mammy, not you; you won’t know what to do with it!† A - TC â€Å"ok she’ll be here in a minute she’s gone to the bathroom† A1 - TC â€Å"what’s wrong Oision?† TC - A1 â€Å"this is a letter for you from teacher† A1 - TC â€Å"what’s it about?† TC - A1 â€Å"The parent teacher meeting† A1 - TC â€Å"ok what have I to do with it?† TC - A1 â€Å"you have to read it and fill it out for teacher† A1 - TC â€Å"oh right okay you go on and play so, good boy† Evaluation: The aim of this observation was to observe and record the language of TC, a six year old boy, for fifteen minutes as he finished his homework and engaged in conversation with his parents in order to gain a better understanding of his language development. I feel that I achieved this aim very well and that generally TC’s language development appears to be within the normal range for his age. Certainly, TC’s word pronunciation is accurate. He does make little errors tough e.g. he says â€Å"ate† for â€Å"eight†. This is usual for his stage of development. While children between four and five years pronounce most words correctly, they â€Å"may show some immature sound substitutions† (Flood 2010) One of the theorists I have studied is Skinner (1957), Skinner believed â€Å"that  learning, including language learning, occurs as a result of reinforcement.† Another theorist I have studied is Bruner(1915-). Bruner believed first-hand experience allows children to develop their ideas and thinking, he called this â€Å"enactive thinking†. Bruner stress the importance of the child’s environment in language development. He believes â€Å"The adults and more able peers in a child’s life provide what he calls a language acquisition support system (LASS).† Motherese, recasting, expanding and labelling all part of this system . Key stage of language development Gross Motor Skills †¢ Child tries to understand the meaning of words. The child uses adverbs and prepositions. The child talks confidently, and with more and more fluency. †¢ The child uses language creatively. The child adds vocabulary all the time. †¢ The child is an explorer and communicator; he or she begins to be able to define objects by their function – for example, â€Å"what is a bicycle† â€Å"you cycle a bicycle†. Fine Motor Skills †¢ A young child does not learn well in isolation from other children and adults. The child begins to share as he or she learns. Sharing sharpens and broadens the child’s thinking. This helps the child to learn better – for example, he begins to understand book language, and that stories have characters and a plot (the narrative). †¢ The child begins to realise that different situations require different ways of talking. The child establishes a sense of audience (who he or she is talking to). In summary, TC’s language development in terms of both fine and gross motor skills seems to be just on target and have reached the developmental milestones expected for his age. Personal Learning Gained †¢ I learned more about children’s language development. I know understand the terminology of â€Å"labelling†, â€Å"semantics†, â€Å"syntax†, â€Å"recasting† and â€Å" expanding†. †¢ I learned that in order to do so accurately, a tape recording with transcription is advisable. References †¢ Child Care Education (5th Edition) (Bruce, Meggit, Grenier) Hodder Education †¢ Planning Play and the Early Years (2nd Edition) (Penny Tassoni, Karen Hucker) Heinemann †¢ Child Development for Students in Ireland (Eilis Flood) GillMacmillan †¢ Education Care in the Early Years (4th Edition) (Josephine Donohue Frances Gaynor) GillMacmillan

How Muslim Extremists Justify Interpretation Of Quran Religion Essay

How Muslim Extremists Justify Interpretation Of Quran Religion Essay There is often a lack of understanding as to what religion is. How do we define the word religion? Is religion a belief or merely a way of life? Genuine religion is fundamentally a search for meaning beyond materialism. A world religious tradition is a set of symbols and rituals, myths and stories, concepts and truth-claims, which a historical community believes gives ultimate meaning to life, via its connection to a transcendent beyond the natural order (Cited in Cline 2009: Introduction). As Cline has stated here, religion is a set of historical traditions which people adhere by and believe in. The Islamic faith for Muslims is not simply a religion but also a way of life for them and they are strongly attached to their own religion and culture. Some choose for their religion to be a private issue, whilst other prefers it to be the basis of all their social interactions. Muslims consider Islam to be a structure that takes in all aspects of life, both personal and social and it is a social, as well as legal system which governs matters such as family life, law and order, ethics, dress and cleanliness, as well as religious practice and observance (Hussain, El-Alami. eds., 2005:1). Muslims follow their traditional system however, the 9/11 and 7/7 terrorist attacks have had a large impact on how society see and treat Muslims and the Islamic faith, when in fact these extremists committing these offences are a minority group hiding behind certain banners under the veil of Islam. It has become apparent over the past decade that Islam seems to be a more militant faith than most others. Some people have been lead to believe that this is due to the Holy Scripture which holds all the laws of the Islamic religion, known as the Quran. However, the Islam faith is very diverse and varied and although many things in the Quran apply to mostly all Muslims, there are many other things which only apply to a minority group of Muslims, those who take their faith and inaccurate interpretations of the Quran to the extreme. In order to establish why these Muslims take their faith to the extreme, it is essential that the various verses from The Quran and the diverse justification of Jihad are firstly discussed. Jihad is a key problem in Islam as the meaning has many different interpretations. Jihad can be interpreted by some Muslims as the spiritual struggle against his or her own natural nature in order to lead a holy life (Bonney: 2004: xi), but for other Muslims like Osma Bin Laden, it may be interpreted as violent and extended to mean a commitment to Allah by all Muslims, to constantly strive to convert, defeat or overcome all non Muslims. Those who believe and follow the latter interpretation of Jihad, believe it is their duty to persist with the preachings of Islam through holy war, in an unjust way until the whole world accepts Islam or concedes to the Islamic faith. Bonney (2004: x) specifically states that those terrorists like Osma Bin Laden use an ancient, unfounded and misconstrued view of the Islamic perception of just war (Jihad) to exonerate their actions. The word Islam actually implies the meaning of peace and tolerance, but this reputation of Islam is being dented due to this wrongful interpretation of Jihad. Islam is a faith which believes that religion is to be freely accepted and by no means should be forced upon anyone and this is evident through many verses throughout The Quran. The Quran (26: 4) states that God wants people to choose their path themselves and does not at any point instruct any Muslim to raise a sword over a non Muslim in order to convert or subjugate them. In another verse from The Quran, it explicitly defines: Invite people of the path of your Rabba with what? With forces of the sword? No. With beautiful admonitions and advice (Quran: 16: 125). From this verse it is clear that many Muslim leaders, who have viewed Jihad as violent and as an obligation on individual believers with intent to destroy religious peace and pluralism in the name of Allah, are incorrect. There are many more verses within The Quran which specify that Islams idea of Jihad is not the idea of a holy war which these terrorist leaders have claimed it to be. With The Quran containing many verses stating the importance Islam gives to peace, (Quran: 4: 128) it signifies that the soul of Islam is in fact peace; again not war. Researchers such as Cook (2000) and Waines (2003)(cited: Bonney: 2004:47) as well as many others, both come to the same conclusion, that Jihads fundamental nature is that of defence, not war. Al-Qaeda claims to preach peace yet it also praises violence. The violent actions which are carried out from Al- Qaeda have resulted in innocent people being murdered and it has claimed to have been acting out in self defence against the imperialist intrusions of the West, but yet it approves suicide bombing. Suicide bombing is actually disobedience against established Muslim teachings. According to The Quran, the world is divided into two categories; believers and non-believers and it repeatedly states that the believers together form one people and the non-believers together structure another, (Bonney: 2000: 8) as in the believers are brethren of one another and those who disbelieve are friends of one another (Quran: 8: 72). This verse again is promoting peace and differences in belief are seen as Gods plan, it does not indicate that any Muslim should linger everlastingly at war with any nonbelievers but, for the world to be aware of Muhammad and his teachings, preaching is to be done. It is may be this verse in The Quran that Jihad in the name of Allah may merely mean a peaceful struggle through preachings. These rigorous and strict actions of Muslims who take their religion to the extreme have drawn attention to certain divisions within Islam known as Wahhabism and Salafiyya. Saudi Arabia is the birth place of Wahhabism and it is puritanical form of Sunni Islam. Saudi Arabia has always relied on a mixture of religion and political power. Its origins date back to the eighteenth century when an Islamic fundamentalist and extremist, Muhammad ibn Abd al-Wahhab introduced a religious, political movement in agreeance with the local tribe chief, this was known as Wahhabism. The essential aim of Wahhabs reform movement was that every idea after the third century of the Muslim period should be abolished as it was false. For a Muslim to then be considered true to their faith, they must commit themselves exclusively and exactingly to the innovative beliefs set into the world by Muhammad. Ultimately, he encouraged a reinforcement of the original, pure and orthodox customs of the fundamentals of Is lam, as characterised in the Quran and in the life of the Prophet Muhammad. Today the term Wahhabism refers to a Sunni Islamic movement that pursues to cleanse Islam of any modifications or practices that diverge from the original teachings of Muhammad and his cohorts. The surfacing of Wahhabisms stern beliefs has resulted in conflict between other Muslim groups. As Wahhabism rejects Islams most prominent religious traditions, Wahhabis have found themselves in disagreements with non-Wahhabi Sunni Muslims, Shiite Muslims and non-Muslims in surrounding areas resulting in war. Since the attacks of September 11, 2001, the media have been inclined to centre their attentions on movements within the Muslim world that support and carry out acts of violence against other human beings and populations. The media refer to these terrorists by their religious group, but in fact these terrorist are hiding behind their religion, using the excuse that Allah or God tells them to act in this way. This is not necessarily true, as mentioned before the Quran promotes to live to a peaceful and coexistent life and it also has commandments and beliefs which are similar to the Christian community and The Bible. Those Muslims within the Islamic world who are dynamically working for peace, interreligious dialogue, minority rights and much more are overlooked. Organisations which are set up in order to reject violence are also disregarded yet such organisations and movements are the key to motivation and loyalty which inspires many Muslims throughout the world. These Muslims are moulding the foundations of the outlook and apparition of Muslims, and points in the correct direction that the majority of the Islamic community should be heading for. Those Muslims who participate in acts of violence and terrorism are isolated minorities within the Islamic faith, but this still tends to reflect of Islam and Muslims as a whole, with non-violent Muslims being judged unfairly and negatively by society. Since the 9/11 attack, many Muslims have received increased discrimination and racism by the rest of civilization. What people fail to understand is that these terrorist attacks were in fact carried out by a minority group of individuals who hide behind Islam as a faith to justify their violence by using a misinterpretation of the Quran. High levels of discrimination and racism are evident in schools were many Muslim boys are being stereotyped and associated with global terrorism, fundamentalism and urban rioting, resulting in them being identified as under-achieving and problematic pupils and they are becoming hot topics of social and educational debate (Archer:2003: 2). Muslims are in fact against terrorism, yet the acts of the terrorists cause the rest of society to naturally tarnish the rest of the Muslims wrongfully, with the same brush because the media and politicians refer to the terrorists by religious standing. It could be argued that these terrorists are extremists who are passionately seeking political power and wealth and it has been noted here that Muslims face complications not just within education, but also everyday life. Muslims are afraid to have their own say in politics as they feel discriminated against as a community as a whole (Banchoff: 2008:5). In conclusion, it is evident that jihad is a complicated occurrence in both theory and practice. Throughout the history of Islam, there has been no single concept applied to the meaning and there have been different definitions resulting in how jihad is practiced. It is also evident that Islam places a huge importance on peace and how one strives to lead the correct way by the will of God, and if need be, defend oneself. The minority group within Islam have taken this concept of defence to aid their own national interest and used it as to justify their violent actions, at the cost of the rest of the Islamic population. Islam has a genuine image of advocating peace and tolerance as well as the free will to choose your own faith, but they do believe in striving to preach in the name of Allah whether it is by pen, mouth media; yet again the extremists mentioned here use armies and violence to force their religion upon anyone. It does not mean to strive for individual, political or natio nal power. Word count: 2132

A Case for Alternative Energy Generation: How Effective Is It? Essay

As the population rises, the demand for energy increases as well. Americans expect the convenience of electrical power to be there when they need it and their economy depends on it, but a lack of power might soon be a reality. A large amount of electricity in the United States is produced by burning fossil fuels. The national government, as well as individual states, are on a quest for less pollution, but with the energy demand so high it seems lower carbon emissions are impossible. Despite claims that the aging electrical grid is to blame for energy shortages, fossil fuel power generation plants simply cannot keep up with demand. While there is no question the electrical grid needs modernizing, alternative forms of energy production, such as solar, wind, and hydroelectric programs have the potential to significantly increase the production of electricity. These programs will not only satisfy demand, but decrease dependency of fossil fuels and carbon emissions. Many argue that increasing renewable energy initiatives will be ineffective without a modernization of our current electrical grid. Globally, 80 percent of electricity is lost between generation and consumption by the end user (Bernstein Global 162). Advocates for renewable energy, such as Tracy Crawford, CEO of Technical Green, are in agreement that â€Å"without rebuilding our grid, we won’t be able to move forward with any new power initiatives and that would not be smart at all†. To help reduce energy loss, companies and power suppliers are advocating for a Smart Grid, an automated power grid that communicates with buildings, appliances, and power distribution centers to increase operational savings, improve energy efficiency, improve grid reliability, and provide efficie... .... 2009. Web. 9 May 2012. Kim, Myung. â€Å"Hoover Dam.† Our States: Geographic Treasures. N.p.: n.p., 2011. 1-3. EBSCO History Reference Center. Web. 9 May 2012. Pacella, Rena Marie. â€Å"Fish-Friendly Tidal Turbine.† Popular Science 1 June 2010: 44. EBSCO Academic Search Complete. Web. 9 May 2012. U.S. Geological Survey. â€Å"Hydroelectric Power Water Use.† Water Science for Schools. United States Geological Survey, 9 Mar. 2012. Web. 9 May 2012. Valenti, Michael. â€Å"Storing Solar Energy in Salt.† Mechanical Engineering 117.6 (1995): 72. EBSCO Military & Government Collection. Web. 9 May 2012. Wiser, Ryan H. The State of the U.S. Wind Energy Market: Wind Technologies Market Report: 2010. 7-9. Wind Powering America. U.S. Department of Energy , 26 May 2011. Web. 9 May 2012. Woody, Todd. â€Å"WIND VS. BIRD.† Forbes 1 Jan. 2012: 70-75. EBSCO Business Source Premier. Web. 9 May 2012.

Christianity is the True Humanism :: Religion Religious Essays

Christianity is the True Humanism Recently, I heard a shocking story about young boy who was raised in a coffin. Having been abandoned by his mom and dad, the child’s dysfunctional grandparents grudgingly assumed the task of raising him. For some bizarre reason, they kept him confined in a coffin, and only let him out to eat and go to the bathroom. Once the authorities rescued him, they discovered that the little fellow had no idea that there was any other way to exist. He thought all children were raised in coffins. To him that was reality. His life was dehumanizing. He did not know it. Similarly, many of us today do not realize just how dehumanizing our own society actually is. Granted, we don’t live in coffins, but we do live in a deadly culture that increasingly undermines the dignity of human life. The corruption of sexuality, the dissolution of marriage, the breakdown of the family, pornography, abortion, infanticide, euthanasia, rampant consumerism, political malfeasance, corporate scandal, ecclesiastical betrayal, excessive individualism, the obsession with technology and biotechnology, and the desecration of the environment are just a few of the powerful forces that are chipping away day by day at what it means to be human. Ironically, most people have no idea that there is any other way to exist. Most simply assume that this is just the way life is. Few, if any, are asking whether or not we are witnessing the abolition of man. Is there any vision of life that can help us realize that we are living in the coffin of a lethal, dehumanizing culture and show us a better way? A Christian worldview answers affirmatively with a resounding â€Å"Yes!† In fact, Christianity is the â€Å"true humanism† which delivers us from the pit of degradation and lifts us up to the peak of nobility and respect. In all creation, we human beings alone are the image and likeness of God. We can reflect, love, create, and most importantly, worship the One whose image we bear. God has given us stewardship over creation to develop a rich and godly culture that benefits others and honors God. Art and science, work and play, marriage and family, church and state are our gifts and tasks. God has crowned us with glory and majesty (Psalm 8: 5). By redemption, Jesus Christ has reconciled us to God from whom we were estranged because of sin.

The Strange Case of Dr. Jekyll and Mr. Hyde

Content includes an example of how the personality characteristic for a least one trait cluster affected the character's choice. The paper links theory to relevant examples and uses the vocabulary of the theory correctly. Major points are stated clearly; are supported by specific details, examples, or analysis; and are organized logically. ; One film of reference Is Included. The introduction provides sufficient background on the topic and previews major points. The conclusion is logical, flows from the body of the paper, and reviews the major points.Readability and Style 5 Points Points Earned Paragraph transitions are present, logical, and maintain the flow throughout the paper. Your paper was easy to follow easy to read. Good Job. The tone is appropriate to the content and assignment. Sentences are complete, clear, and concise. Sentences are well constructed, with consistently strong, varied sentences. Sentence transitions are present and maintain the flow of thought. Mechanics 15 /15 The paper, including the title page, reference page, tables, and appendixes, follows PAP formatting guidelines. You did well on this section also.Jewell seems to be the subject of this mental disorder, coupled with scientific product. Although it is safe to say that most of us would score somewhere at the low or high end of the Big Five characteristic traits, there is usually a plateau upon which we can be scored. Contrarily, Dir. Jewell fluctuated between these two extremes, enjoying each in its totality, until the pressure of the duality became too much to bear. I believe the concept of humanity's sense of good and evil (our duality) can be represented by the low and high ends of the Big Five harmonistic traits that dwell within us all.Therefore, the individual who is perceived as psychotic, as was Dir. Jewell, could possibly be fighting the notion that good and evil exists within us all and results in the evil being projected onto others. Analyzing the story of Dir. Henry Jew ell and Mr.. Edward Hyde, theories vary as to what kind of evil Mr.. Hyde heaped on the public, as it is never really explained. However, the reader is left to his/her own imagination, based on the author's overall tone of the story, though we can safely assume that he was totally on opposite ends f morality.Also noted is â€Å"The susceptibility to psychosis-psychopaths is evident from an early age† (Cord,2000) as in the case of Dir. Jewell. When at the low end of the spectrum of the Big Five personality traits, Dir. Jelly's decision making was wise and well-thought out, as a 2 respectable doctor and member of society. He felt, for example, remorse when reflecting on the sins of Mr.. Hyde, such as when Mr.. Hyde murders Sir Dangers Care, a kind, white haired, old man and important Member of Parliament. On the other hand, when at the high end of the spectrum, Mr..Hyde feels no remorse and actually enjoys the euphoria of the evilness of his actions. When the Doctor is no longe r able to control his personality swings and Dir. Jewell fears he is losing himself to Mr.. Hyde , he knows that he is in trouble and will soon be completely on the high end of the spectrum, unable to transform to Dir. Jewell. Dreading this, he makes the choice to reveal his alter ego to Dir. Hastiest Lyon, a friend of his, (Hyde transforms himself back into Jewell in Dir. Layman's presence) could possibly have been a cry or help.This revelation fits in the personality cluster of Extroversion (â€Å"Extroversion is ally a family of related smaller traits (such as sociability, warmth, and excitement seeking), all sharing a resemblance to each other, but each carving out something of its own identity within the broad family constellation† (The Person, p. 157). The Doctor's inner struggle with personality conflict is rapidly approaching an end and will ultimately culminate in his suicide. His inner struggle had finally come to an end, but not before he could leave a letter (suic ide note) explaining his dilemma.I guess we could say that Dir. Jelly's personality could also be classified under Open to Experience (as well as open to experimentation). What started out as an experiment in personality soon became a reality wherein the victor became the victim. As always, there is an inner struggle with a person's dual personalities; good and evil. The Beast Within (Writers: Tom Holland (screen story & screen play (February 15,1982), The Wolfram (Writer: Curt Kodiak (original 3 screenplay), 1941) are Just two of the many screen adaptations of the story of Dir. Jewell and Mr..Hyde, and in every one, the complex dichotomy of outward respectability and inward lust are the focus. This examination of the duality of human nature, I believe, can be linked to all human beings. Although our personalities may not be as extreme as that of Dir. Jewell, we all struggle inwardly and labeling our characteristics can be a helpful beginning in determining those who might be at ris k for sinking into the depths of despair and giving in to suicidal urges in order to end their misery. All the books, plays and movies have a common theme; they all blame some outside influence for the metamorphosis that transpires. Dir.